After 20+ years in the HVAC business, I’ve learned one thing…..
Most Marketing Companies Are Full of Sh*t
After wasting hundreds of thousands of dollars on marketing, I finally discovered what actually works.
Want more calls? Then your website needs to answer 3 questions…
- Are You Affordable?
- Are You Local?
- Are You Trustworthy?
1. Are You Affordable
Customers worry about price first. Address the concern immediately with something as simple as a coupon
❌ WRONG WAY
The site below doesn’t display a coupon or special offer on its homepage.
✅ RIGHT WAY
The site below displays a coupon or special offer on its homepage.
2. Are You Local
Customers searching “near me” need to see that you serve their area.
❌ WRONG WAY
The site below doesn’t clearly show its location on the homepage.
✅ RIGHT WAY
The site below clearly shows its location on the homepage.
3. Are You Trustworthy
The site below doesn’t show their licenses, certifications, and reviews, where customers can easily see them.
❌ WRONG WAY
The site below doesn’t show their licenses, certifications, and reviews, where customers can easily see them.
✅ RIGHT WAY
The site below shows their licenses, certifications, and reviews, where customers can easily see them.
Pro Tips:
Google Business Profile: I had my Google Business Profile professionally optimized. One week later, my calls increased by 22%.
Google Guaranteed: We got help learning how to leverage Google Guaranteed (Google LSA). This lead source now accounts for 32% of my monthly calls.
Consulting: My marketing company taught me everything I’ve shared. Below is one of my favorite videos from them. For more details, visit their website using the link provided.
