In the plumbing industry, securing repeat business is just as important as attracting new customers. A satisfied client can turn into a loyal customer who calls you for every plumbing issue—big or small. Plus, repeat customers are more likely to refer your services to family and friends, creating a steady flow of plumbing leads without extra marketing costs.
The key to getting repeat plumbing business lies in exceptional service, strong relationships, and smart follow-up strategies. Many plumbers focus on one-time jobs, but those who build long-term customer relationships can enjoy more predictable income and business growth.
In this article, we’ll explore the best ways to keep customers coming back, from superior service to strategic follow-ups. And if you need help implementing these strategies, Red Palm Marketing can create a custom plan to keep your schedule full year-round.
Deliver Outstanding Service Every Time
A satisfied customer is a returning customer. No marketing trick can replace top-notch service that leaves a lasting impression. The better the experience, the more likely they are to call you again.
Ways to Stand Out with Your Service:
- Be Punctual & Professional – Arrive on time, dress professionally, and treat every job with respect. Customers remember when you value their time.
- Provide Clear Explanations – Walk customers through the problem and solution in simple terms. Transparency builds trust and reduces confusion.
- Leave No Mess Behind – A clean workspace at the end of the job shows attention to detail and professionalism.
- Follow Up After the Job – A quick call or email a few days later to ensure everything is working fine can leave a lasting impression.
When customers feel valued and well-served, they’ll have no reason to look for another plumber.
Implement a Customer Loyalty Program
Loyalty programs aren’t just for big businesses—plumbers can benefit from them too! Rewarding repeat customers makes them feel appreciated and encourages them to keep coming back.
How to Create a Simple Plumbing Loyalty Program:
- Offer Discounts for Returning Customers – A small discount on their next service can encourage them to choose you over competitors.
- Create a Referral Incentive – Offer a discount or gift card when a customer refers a new client to your business.
- Provide Free Maintenance Checks – Offer a free yearly plumbing inspection for loyal customers who use your services regularly.
- Use a Points-Based System – Customers earn points for every service, which they can redeem for discounts or perks.
Not sure how to set this up? Red Palm Marketing can help design a loyalty program that keeps your customers engaged and returning.
Stay Connected with Email & SMS Follow-Ups
Most homeowners won’t remember your plumbing business unless you stay in touch. Regular communication ensures they think of you first when they need help.
Effective Follow-Up Strategies:
- Send Maintenance Reminders – Remind customers about seasonal plumbing checks, like winterizing pipes or flushing water heaters.
- Offer Special Deals & Promotions – Exclusive discounts for past customers keep them engaged.
- Check In After Service – A simple text or email thanking them and ensuring their plumbing is working properly makes a big difference.
- Share Helpful Plumbing Tips – Sending occasional emails with DIY maintenance advice positions you as a helpful expert.
Automating emails and texts ensures consistent follow-ups without extra effort. If you need help setting this up, Red Palm Marketing offers automated customer retention strategies that keep you top of mind.
Encourage & Leverage Customer Reviews
Happy customers often forget to leave reviews, but a little encouragement can turn them into brand ambassadors for your business. Positive online reviews not only attract new customers but also remind past clients of your excellent service.
How to Get More Reviews:
- Ask Directly & Politely – After completing a job, request a review via text or email.
- Make It Easy – Provide a direct link to your Google, Yelp, or Facebook review page.
- Offer a Small Incentive – A discount on future services for leaving a review can boost participation.
- Respond to Every Review – A quick “thank you” shows appreciation and keeps engagement high.
Managing reviews can be time-consuming, but Red Palm Marketing offers reputation management services to ensure you maximize customer feedback and online visibility.
Offer Service Plans & Maintenance Contracts
One of the best ways to secure repeat business is by offering service contracts or maintenance plans. These provide customers with routine plumbing inspections and discounts on repairs, ensuring they always call you when issues arise.
What to Include in a Plumbing Service Plan:
- Annual Plumbing Inspections – Checking pipes, water heaters, and drains can prevent costly emergencies.
- Priority Service for Members – Customers with service plans get first access to emergency calls.
- Exclusive Discounts on Repairs – Offering lower rates for members encourages long-term loyalty.
- Seasonal Plumbing Check-Ups – Winter and summer maintenance visits help homeowners avoid unexpected issues.
With a well-structured service plan, you create predictable income while providing value to your customers. Red Palm Marketing can help you promote and manage these plans efficiently.
Keep Customers Coming Back for More
Winning a customer is just the first step—keeping them loyal is what leads to long-term business success. By delivering exceptional service, staying in touch, rewarding loyalty, and offering maintenance plans, you can turn happy customers into repeat clients who never call another plumber.
However, implementing these strategies takes time and consistency. If you need expert help in customer retention, email marketing, or reputation management, Red Palm Marketing specializes in keeping plumbing businesses thriving.
Ready to secure more repeat plumbing business? Contact Red Palm Marketing today and let’s build a strategy for long-term success.